Hey there.

About Me

The work on this site is an intentional snapshot of more than ten years in branding and marketing. You’ll find campaigns for industrial clients, dynamic brand voices, odes to my first love (journalism), brand narrative and EVP work, and pretty much everything in between. I’m proud of it all — and there’s plenty more where this came from.

Beyond what you’ve seen on my resume, there’s a few other things you should know about me:

  • I believe stories should move people, not just grab them.

  • I think belief and conviction are excellent outcomes, but make for terrible inputs.

  • I want to know everything. Seriously, I’ve never been very good at staying in my lane.

  • I am not afraid of failure. I cheer for the White Sox, Illini, and Chicago Bears (and no, I’m not ready to talk about it).

  • I DO have thoughts about generative AI and brand

  • I’m ready for whatever’s next.

I’ll be honest with you: even after all this time, it’s hard to believe this is a job — let alone MY job. I fell into strategy and writing after a stint as a writing tutor in college, and I hope I never fall out. That’s a credit not just to how fun the job is, but to the leaders, mentors, and colleagues who have been there for me every step of the way. Everything on this site represents the brilliance and talent of numerous others. If you ever want to know who did what, please reach out — I’d be honored to connect you.

Let's connect

  • "Working with Cam is equal parts inspiring and disarming. He has a way of making complex ideas feel simple and even the toughest skeptics feel heard. Working with him felt like a crash course in quiet influence. He builds trust through curiosity, care, and genuine connection. He's also one of the most compelling presenters I've seen — always striking a balance between sharp and sincere. He raises the bar in every way: for himself, his work, and the people around him."

    - Design Director

  • "Cameron is a stellar writer, yes: but he's also a brilliant brand and business strategist, a proven client whisperer, and a hell of a teammate. If you're looking for a top notch strategic and creative partner who's never met a challenge he couldn't crack, look no further."

    - Director, Brand

  • "Cam is one of my favorite brand leaders to work with. He brings incredible creative gumption to all his work, while staying rooted in the realities of strategy and ensuring teams have the right tools they need to deliver on the vision after his work is done. He’s also genuinely fun to chat and collaborate with — and knows how to handle comple teams with complex challenges. I’d highly recommend him to any organization ready to own their voice."

    - Brand Strategy Lead